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Directors Commentary- evaluation

According to Michael Rabiger documentary should act on our hearts, not just our minds; it exists to change how we feel about something. However we feel documentaries are diverse and realist and is a spontaneous way of teaching others different interpretations of the world. We feel this fits into our documentary in many ways:

Firstly we feel we have portrayed many interpretations & ideologies of obesity through many people in our documentary. Due to our topic it was very hard to remain impartial as it would be irrational to say being overweight was good. Due to this, it was hard to get two sides of the argument. However we did ask many members of the public their views and there were a few mixed answers including people saying to 'look past it' and people that just disagreed with the subject 100 percent.

We feel we have strayed away from the stereotype of the happy overweight person and the nice looking and tasting unhealthy food, and rather portrayed a much more realist view of reality, as in terms this is real life. However we added an element of comedy to it as we feel it takes the sting off the controversy and makes light hearted viewing but still shocking. A real media example of this stereotyping is off the 'family guy' sitcom: It portrays obese people as zombie-like people that will never stop eating, we feel we have strayed away from this as we have explained how obesity is formed and how we can tackle it. Furthermore, the Family Guy sitcom also integrates comedy into the subjects that they cover, to make it less insulting and lighten the controversial subjects. We believe that we have taken to this quite well, when we did our first test screening we got the responses that we hoped for. People laughing and looking a bit shocked and serious. We believe that mixing these three feelings into our documentary fits perfectly with our targeted audience of teenagers ages 16-21, because we let them feel at ease and happy; while also getting across quite a serious message.

The subject that we chose to do our documentary on challenges the forms and conventions of documentaries almost straight away. Obesity is a very one-sided subject, because there is no good way or reason for being obese and therefore cannot have a counter arguments saying it's 'not so bad'. The conventions of a documentary is to be impartial, giving the audience two sides of a argument and letting them decide which side of the fence they sit on. We challenge this convention because we wanted to show people the reality of obesity and not sugarcoat it like much of the media usually does. An example of real media of this is in the magazine called 'Heat' - they had a article on the front cover saying 'Large Bodies makes Large Love'. The two lovers were extremely obese, however, the title suggested that having large bodies was not really that bad. We wanted to break away from this convention of sugarcoating subjects and show our audience the raw reality.

The media product that gave us the most inspiration was the documentary called 'Supersize Me'. This documentary also challenged the conventions showing their audience the reality of what eating too much and being obese does to your body. We used this documentary as inspiration and developed on the way he addresses his audience. He decided to take an active role in the documentary and eat the fatty foods himself and test to see what this will do to him. We decided to show our audience what they are eating, giving them shocking statistics of how obesity is spreading in the UK and giving information from the public and professionals on what they would do and how it is effecting them and how to hopefully deal with the problem. What we have done develops the real media product 'Supersize Me', however we did not get to take a active role in the documentary as much as we wanted to because of time restrictions. If we had more time we would have done a similar experiment to that of Morgan Spurlock and shown the audience what happens when you eat too much unhealthy food.

Before we could start our filming we had a few complications. Being no manuals or instructions set for us we had to figure out how to work the camera and tri-pod by ourselves and certain parts of the tri-pod fell off. After five or so minutes we managed to figure out what all the parts were used for and started to get to work straight away to make up for lost time.

In our establishing shot of Mc Donalds we had the beam from the sun behind the Mc Donalds sign. The reason why we were waiting to get this shot is because the light signified how the media have portrayed Mc Donalds, as being 'heavenly'. We wanted to show our audience that we were breaking this stereotype and portraying it as wrong. Instead of showing the food in a 'showcased' or 'glamorised' way, which is the way their food is advertised all over the world, we showed the realistic view of it. We do a close-up of the food, as this will disgust and shock our audience, which leads on to the set of clips of us eating Mc Donalds. This will repulse our audience even more. The reason why we do this is to grip our audience and to keep their attention. After they see us eating the disgusting food, they will want to see what happens next. This is a common convention for most documentaries, whereby they try to shock their audience into wanting to watch more and to keep them interested. We believe that we have done very well in gripping our audience.

We filmed ourselves presenting the opening to the documentary in a medium shot as this causes the audience to engage or connect with us more as our body language and costume shows we are not formal and will have a more casual outlook, something that our audience will be able to relate to. On the first try, we were not prepared;  we were still new to talking directly to the camera and the nerves were getting to us. Like so many documentaries, we didn't get it right the first time around. We created many unwanted jump cuts and 'bloopers' causing a lot of wasted time and footage, however this was a steep learning curve for us and enabled us to move on with more experience and confidence.

At first we tried to film inside and introduce our documentary due to bad weather but once inside, we had sound distortion. Instead, we went for the observational approach to help our audience understand where we were and what we were doing by filming outside the entrance to the school. This was meant to follow on to the interview we had originally planned with the principal. However, we had to improvise as she failed to attend the interview promised for five weeks in a row. We improvised by interviewing other members of staff from lea valley high school, this was not preferred but had to make do!
The interviews we had were all improvised, no answers were scripted and no teachers were warned in advance to prepare their answers. The reason for this is to make sure we do not influence our audience or those that we questioned in any way, because this is one of the key conventions that all documentaries have to follow. This way we feel we have broke the bias convention in every way we can, but however as said before it is very hard to say that being obese is 'ok'.


Audience Feedback
For our audience feedback we asked many questions in order to get our audiences opinions and to see if we had to change any part of the documentary in order to satisfy our audiences wants.
The four main points/issues raised for our documentary to be improved were:
Listening issues with some of our interviewees: as we had a very loud abrupt lady first then a very quiet lady- this made some confusion and the audience felt they couldn't understand the quiet lady- in order to improve our documentary we re-evaluated our interviewees and rearranged the interviews order, and also increased the volume of the quiet lady. This was a minor change but a very effective one.

Another issue was the statistics within the introduction- 25% of our audience agreed they were either too fast, small or long to read. In order to overcome this we shortened the statistics to make them more clear and concise and we paused the statistics on the screen longer in order for the audience to read them properly, therefore ensuring that they can obtain the facts rather than skimming and missing out on valuable information.

42% of our audience also agreed our interviews were too short and there were not enough points made, this made us lengthen our interviews but also add another question in order to get more points across. However one of the problems we faced with this was to do with our time limit as we didn’t want to exceed the five minute guideline. This caused us to re-evaluate our interviews and choose the most important points but also keeping it varied rather than constant with one person talking.

Another feedback suggestion was to have more public views as the audience felt we had too many professional views, this caused us to have one last trip to the street and ask a few more people what their view on obesity was.  The problem with this was our time limits, however we cut out unnecessary points and chose the most important and by doing this hopefully fulfilling the audiences expectations.

Radio Advert Feedback:



Did we approach the radio advert in the right way?

100% of our Audience said 'Yes' that we did approach our Radio Advert in the right why, here is their reason why:

• "Yes - Lighthearted music"
• "Yes, good beat, quick"

0% of our Audience said 'No' that we did not approach the Radio Advert in the right way.


Is there any point in the radio advert that you can not hear or understand properly?

40% of our Audience said 'Yes' that they could not hear a certain part in our Radio Advert, here are their reasons why:

• "Music too loud on some bits towards the end"
• "Yes, music was too loud at some points"
  

60% of our Audience said 'No' that they could hear everything well in our documentary, here are their reasons why:

• "No, all of the advert was clear"
• "No, sound quality is fine"

After listening to the radio advert would you want to watch the documentary?


100% of our Audience said 'Yes' that they would want to watch the documentary after listening to our Radio Advert, here is their reasons why:

• "Yes, it reminds me of all the new dance programes - due to the music - so I would"
• "Yes, becausee it touches a subject which is controversial"

0% of our Audience said 'No' that they did not want to watch our documentary after listening to our Radio Advert.


Do you feel the radio advert is on topic? If not why?


100% of our Audience said 'Yes' that our Radio Advert is on topic, here is their reasons why:

• "Yes, straight to the point"
• "Yes, obesity"

0% of our Audience said 'No' that our Radio Advert is not on topic.

After listening to the radio advert, is there any feedback you would like to give us to improve it?


40% of our Audience wanted to give us feedback, here is the feedback that they decided to give us:

• "More inflection in the voice needed in place but otherwise nothing."
• "Yes, make the backing music lower"

The rest of our audience decided there was no feedback they needed/wanted to give.

Out of 10. what would you rate our advert? 1 being lowest.

100% of our Audience gave our Radio Advert a rating of 8+

0% of our Audience gave our Radio Advert a rating below 8.

After listening to our radio advert, can you tell us what channel, day and time

the documentary is on?

40% of our Audience mangaged to remember the correct channel, day and time that our documentary is on.

60% of our Audience could not remember the correct channel, day or time that our documentary is on.

What we done to improve with the Audience Feedback:

The first comment we addressed was: "Yes, the teacher speaking after the woman in Enfield Town is too low", from this comment combined with "We need more people's opinions", we have decided to replace this lady with a person who we interviewed in the streets which links well with the previous interviewee, as they are both loud. This makes it run more smoothly instead of going from one extreme to another, which is what we had before with the very loud 'shouting' compared to the very quiet talking. Perhaps switching the roles and having the quite lady first could have a huge effect on how we hear her. However, we decided that it would be best that we replace her with someone we were confident our audience would be able to hear.

From the feedback concerning the subtitles, we have decided to enlarge the font so our audience can read the subtitles easier. However, we believe that the speed is good enough to read comfortably and that there is no need to slow these down.

Many of our audience said that our Interviews were too short. Therefore, we have included long interviews of a fitness expert. Instead of having long interviews from people who are camera shocked and have no idea what they are taling about, this is because we think this would make our documentary very dull and loose our target audience.

Out of 10, our documentary rated an average of 7.75 out of 10. With the new improvements we are hoping to improve this to 8.5 or 9.

The rest of the feedback given was very good and we are very pleased with our results.

radio evaluation questions

Did we approach the radio advert in the right way?

is there any point in the radio advert that you can not hear or understand properly?

after listening to the radio advert would you want to watch the documentary?

do you feel the radio advert is on topic? if not why?

after listening to the radio advert, is there any feedback you would like to give us to improve it?

out of 10. what would you rate our advert? 1 being lowest.

After listening to our radio advert, can you tell us what channel, day and time the documentary is on?

These questions will be used to receive feedback for our radio advert.

Results from our Audience Feedback:

Can you relate to this documentary?

75% of our Audience said 'Yes' they can relate to our documentary, here is audience's reasons why:

• "Yes, as obesity is all over the News. Also, being at School I see various people of all sizes"
• "Because when I was younger I was fat"
• "Because obesity is very common"
• "It uses different images and opinions describing how it's not needed to get fat and how you can prevent it"

25% of our Audience said 'No' they cannot relate to our documentary, this is their reasons why:

• "My family and myself are not obese"
• "Never had fat people in my family nor friends"

Our target audience was between the ages of 16-21, do you feel we have targeted this group successfully? Please Explain.

92% of our Audience said 'Yes' that have targeted our intended group successfully, here is their reasons why:

• "Yes, I think the humor used would keep them interested"
• "Yes, because the documentary was about young people in that age group"
• "Yes, because most teens between 16-21 are over weight"
• "Yes, because it's mainly teenagers that are obese because of all the take aways"
• "Yes, because it is mostly teenagers that are over weight"
• "Yes, common trait in this age group resulting from lack of knowledge & information"
• "Yes, as the interviews were set in a school"
• "Yes, because a lot of people in it was 16 and over, but it's younger people who are effected more by fat"
• "Yes, because there were different views from those ages"
• "Yes, it is very suitable for these ages"
• "Yes, because the majority of people spoken to were in that age range"

8% of our Audience said 'No' that we did not successfully target our intended audience, here's their reason why:

• "No, it should be aimed at any age"

Do you feel we approached the subject in the right way?

100% of our Audience said 'Yes' that we approached the subject in the right way, here is their reasons why:

• "Yes, but aim your audience to be at all ages"

0% said 'No'.

Do you feel we need subtitles at any part of this documentary?

8% of our Audience said 'Yes' that we did need subtitles in our documentary, this is their reason why:

• "You might want to slow down some text"

92% of our Audience said 'No' that we did not need any subtitles in our documentary, this is their reasons why:

• "No, but the ones you have need to be slower"
• "Not necessarily - information is clear editing, group need to revisit ... and look at the main reason for producing purpose- is it to help those those suffering with obesity? Not established clearly."

Did the music contribute in a positive way?

100% of our Audience said that the music did contribute in a positive way, here is their reasons why:

• "Yes, because it explains the documentary"
• "Yes, as humor made the documentary more enjoyable"
• "Yes, very suitable"
• "Yes, it funny makes you want to watch more"
• "I think the music went well with the documentary"
• "It made it look more professional"
• "Yes, worked well in breaking up the sections"
• "Yes, I think that it related to the subject"
• "Yes, I think the music went well with the documentary"
• "Yes, topic is sensitive and could easily offend, the selection of a music that is up-tempered and lively detracts from the seriousness"
• "The music went with the overall point of the clip, so yes"

0% of the Audience said 'No'

Is there any part of the documentary you cannot hear or understand properly?

17% of our Audience said 'Yes' that they could not hear or understand a part of our documentary properly, here is their reasons why:

• "Yes, the teachers speaking after the black woman is too low"
• "Yes, reconsider editing unimportant information that was found out"

83% of our Audience said 'No' that they could hear everything well and understand everyone properly, here is their reasons why:

• "No, it all sounded good"

Did you have trouble understanding the statistics given?

25% of our Audience said 'Yes' that they had trouble understanding the statistics given, here is their reasons why:

• "Couldn't read them, too fast/too small"
• "To some extent"
• "When the statistics come up when we saw the McDonalds, tthe writing was a bit small"

75% of our audience said 'No' they had no trouble reading the statistics given, here's their reasons why:

• "No, it was all clear"

What do you think of our interviews? (Too long, too short, on point?)

42% of our Audience said that our interviews were to short, here's their reasons why:

• "Too short, they need to be longer to describing their opinion"
• "Too short, get more peoples points"
• "Too short, could use more explaining"
• "Some were a little short"
• "Too short, questions need to be meticulously selected to audience, reinforce purpose"

58% of our Audience said that our interviews were on point, here's their reasons why:

• "I think that most of the interviews were the right length"
• "I think the interviews were on point and of a good enough length"
• "On point & humorous"
• "The interviews were on point because they explained a lot"
• "The interviews were the right length"
• "Too much from Sue Balmer ect."

If you saw this on TV, would you want to watch the rest of it?

92% of our Audience said 'Yes' they would watch the rest of or documentary here's their reasons why:

• "Looks like we'd get insight into how to stay healthy"
• "Because it would be interesting to see what other people think of over weight people"
• "Yes, because I would like to know what happened next"
• "Because it was interesting and captured my interest"
• "Because I am interested in what other people's opinions are and how other people approach obesity"
• "Because obesity is very common in the world and people need to know what happens if they carry on"
• "Because it was interesting"
• "Because of the music"
• "Keeps me interested"
• "Because it intrigued me from the beginning, the information given made me want to find out more"
• "Eye catching, interest in the topic, music, interesting choice of topic, clips are humorous"

8% of our Audience said 'No' that they would not want to watch this documentary if they saw this clip, here's their reason why:

• "I'm not fat"

Do you think that our information is on topic throughout the documentary clip?

100% of our Audience said 'Yes' that our information is on topic throughout our documentary.

0% of our Audience said 'No'

Out of 10 (10 being, extremely good and 1 being extremely poor), how would you rate this documentary clip?

84% of our Audience rated our documentary with a 7 and above.

16% of our Audience rated our documentary with a 6 or below.

Here are the results: 9, 6, 7, 6, 7, 8, 8, 8, 9, 10, 8, 7,

After watching our documentary clip, is there any feedback that you would like to give to help improve our documentary?

50% of our Audience had additional feedback that they wished to give to us to help us improve our documentary, here is what they said:

• "Making interviews longer"
• "Use more people's opinions"
• "Slow down the text, sometimes I didn't read all of it"
• "Use more people's point of views"
• "Have more public opinions"
• "More variation of interviews, clips slow down subtitles (Information given), turn up teacher talking at the end"

50% of our Audience had no additional feedback that they wished to give us for our documentary.

Advertisement Analysis

The title 'Living Large in the UK' is written in teenage bubble writing to help connect this to our target audience of 16-21. Also, the writing looks cartoonish, which merges well with the cartoon woman in the shape of a couch.

The phrase 'A film that's LARGER than life' is a play on words to the phrase 'This person is larger than life' which means "This is a person that is very optimistic, happy and has a high class/priced lifestyle, somewhat larger than life". However , we emphasize the word LARGER, which relates to our documentary of large obese people, which is funny... The phrase that is. This converts into Ironic humour, as the person who the phrase is directed at is very obese and looks like a couch. Being in the shape of a couch also represents that she is very lazy, as couches are stereotyped for people to laze about on and watch TV. Hence the reason for the phrase 'Couch Potato'.

Putting in humour, Ironic or otherwise, helps lighten the controversial subject. As obesity is a very serious growing problem, it would put people of our Target Audience of the subject, as we have added in humour it appeals more to our Target Audience because it makes the subject of obesity seem less serious. We also combine this with a blue and white background, to make the advertisement have a calm atmosphere compared to having more alarming colours like Red or strangely darkened Orange...

The crown on top of the lady's head represents that she has eaten so much Burger King that she has been crowned queen, which is serious and funny. It is serious because to eat so much food you are crowned for it, must be a big health risk. It also shows that fast food restaurants, such as Burger King in this example, have dominated the minds of today's society.

The British flag which is on the lady's bra, portrays that obesity has settled in the UK, and that the documentary is based in the UK, which is enforced by the title '... in the UK'.

The five stars shown at the bottom of the advertisement, represents that this is a very good documentary worthy of A*... Also, the critic being the Daily Mail shows that the documentary has been viewed and rated by reliable and respectable news agent critics, instead of being by the Sun for example, which would degrade the documentary as the Sun are interested in fully bais one sided stories/documentaries.

Print Advert

Radio Advert.

Here you can see that we had created our radio script and have also created our radio advert. Today, one of our group members was unable to make it in so we created the radio based on this circumstance. Before we created the script, we had further done research on typical radio conventions. While compiling the research, we had found a vary of different radio advert examples on http://www.matrixradio.co.uk/advertexamples.htm.

The website we had found was a professional radio advert website which produces the advertisements for companies. On the website, they display a range of example adverts for different products. While listening to the adverts we found that most of the adverts range from 30 to 35 seconds. They also incorporated sound effects within the advert and also had a jingle to promote the product at the end.

After compiling the research, we then went on to create our radio advert. The first part of the radio advert was to create a scrpit. Before we finalised the scrpy, we ran through some ideas of wat we wanted to include into the script. We wanted to included sound effects and a jingle but during the process of creating the advert, we found that we could not find relavant sound effects for our advert. As for the jinlge, we did not include one in the end because we wanted to keep continuity in our advert with the music.

After we had constructed our radio scerpit, we then went on to make our radio advert using Garageband. Using this program was very easy to use. This is because the program uses a drag and drop function so adding music was easy. Recording the advert was also simple.

print advertisement placement

Print Advertisement Placement:

The print advertisement that we have created is going to be put into the Mertro and the Daily Star.


The reason why we have chosen to put our advertisement into the Metro is because the Metro is a very popular paper which is circulated onto the trains that students and adults take to work or school. Many of these are given our for free, therefore more people will see our advertisement compared to the Mail or Mirror which people would need to pay for. This is because when people are offered something for free it is highly unlikely that they'll decline, as we hardly ever get things for free.


The other Newspaper will be the Daily Star, the reason for this is because this paper is Mid ranged compared to other papers. It is not as intelectual as the Times or the Telegraph, and it is not as bias or rude as the Sun or Mirror. Which is the same as our documentary, our documentary is Mid ranged, as the subject we have chosen cannot support both sides of the arguement. Also, many of Star's readers would already be interested in our advertisement because the Star target's the specific audience that we are aiming which would make the Star's readers be interested in our documentary as they are used to reading subjects which are mid ranged and possibly similar plot to our own documentary.

Poster Annotation & Poster Creating

Today we went into a booked room so that we could create our print advertisement and also create an anottated sheet with our inspirarion documentary, Supersize me. In the image shown you can see one of my work members creating the poster advertisement for our documentary, Living Large In The U.K. To create this poster, Chris used photoshop. We all decided that Chris should create the poster, with our input because he previously stated he had an understanding of the software where as Jordan and Tom did not know how to use the software in any way.

Radio Advert

The script that we have used:

Jordan:

Did you know that 24% of you aged 16 and over are obese.

Is fat something your struggling with?

Many of us are either struggling with obesity or know someone who is…

Chris:

BBC 3 presents Living Large in the UK, a new documentary that tries to discover why the nation is getting bigger…

As a famous man once said: “It’s simple. Eat Less, Move More.” But is it simple?

Break out of this Fat-istic and watch Living Large in the UK Monday BBC 3 at 11pm

Jordan - Using A Camera

Here we can see Jordan using one of the many technologies they learned to use throughout the process of creating their documentary. Here we can also see that he is using a tri-pod. This piece of technology was completely new to him. So while completing the footage, Jordan has learnt how hold the camera steady using the tri-pod, and how to focus the camera on in a set position. This was a crucial aspect of completing our documentary as Jordan needed to be able to maintain a steady shot while interviewing participants and the capturing establishing shots used.

Tom-producer, blogger

Throughout our documentary i have used many different types of technologies such as tripods, cameras and i-movie HD. Although i have not used any of these previously, i managed to overcome them effectively, and i feel i have contributed to the group in a very prominent way by thinking of shot angles, using editing techniques and doing loads of blogs! Here we can see myself working on the blog, although this piece of technology was not the most complicated, it was very effective and one of the most important parts of our work as we were required to update it daily.

Chris - iMovie HD

Throughout the course Chris has used: Apple Macs, Cameras & Tri Pods, iMovie & Audacity. I believe that Chris has learnt how to use the iMovie very well throughout the course, editing together the clips with appopriate transitions that he would otherwise not know how to without have taking this course. I believe that he has become an advanced user of this software and was vital asset to team when creating the documentary.

Test screen-28/01/10

Today we are going to be test-screening our drafted footage. We will be screening to a small collective audience that has selected by our teacher. After the screening, we will then give the participants a questionnaire to fill out.

Feedback:

Our audience overall gave the documentary very positive feedback and were able to relate to it. However the main opinions to improve our documentary were to make the interviews longer and more diverse, and also make the statistic text time longer as many people couldn't read it.

Editing continued-21/01/2010

Today we continued to edit out footage. After obtaining the footage from Enfield Town, we now have more clips to choose from to include within our documentary. We cut down and adjusted clips to fit our documentary, this approximatley took 2 hours and leaves us to move on next week.

We have been filming in Enfield Town today and we filmed our opening shot introducing ourselves and also stated that we were going to interview the public. We had some problem filming this as the site manager who heard we were filming something about food... He just had to get involved. Excited from what he heard he started want to show off saying that he owns the site and said that if wanted to film there any longer or in the future we would have to contact him. However, we managed to film what we need to film with great convincing.

Editing-19/01/2010

Today, we recieved criticisms for our production. We still need have much work to do but, most of the footage will add time to the documentary. We will also continue to edit the footage and try to prepare as much as we can for the test screening which is Thursday the 28th of January.

We have been doing filming today, we decided to go and film the opening scenes of our documentary that introduces what we are going to be filming throughout the documentary. As we are not used to filming, we kept laughing and had to do retakes. However, we managed to get through it and get all of the shots done.

radio stations to target audience

The main radio stations we would use to advertise our documentary would be radio 1's breakfast show with Chris Moyles and Capital FM's breakfast show with Johnny Vaughan. These radio stations would be perfect for our documentary as the radio targets wide audiences from around 15 year olds to 40 year olds- this provides us with families on the school run, college students and work commuters.
The radio stations provide games, pranks and competitions- this attracts our target age for the documentary and if we use an advertisement around this time, many targeted people will hear it.