Monday, 1 March 2010

Radio Advert Feedback:



Did we approach the radio advert in the right way?

100% of our Audience said 'Yes' that we did approach our Radio Advert in the right why, here is their reason why:

  • "Yes - Lighthearted music"
  • "Yes, good beat, quick"

0% of our Audience said 'No' that we did not approach the Radio Advert in the right way.


Is there any point in the radio advert that you can not hear or understand properly?

40% of our Audience said 'Yes' that they could not hear a certain part in our Radio Advert, here are their reasons why:

  • "Music too loud on some bits towards the end"
  • "Yes, music was too loud at some points"

60% of our Audience said 'No' that they could hear everything well in our documentary, here are their reasons why:

  • "No, all of the advert was clear"
  • "No, sound quality is fine"

After listening to the radio advert would you want to watch the documentary?


100% of our Audience said 'Yes' that they would want to watch the documentary after listening to our Radio Advert, here is their reasons why:

  • "Yes, it reminds me of all the new dance programes - due to the music - so I would"
  • "Yes, becausee it touches a subject which is controversial"


0% of our Audience said 'No' that they did not want to watch our documentary after listening to our Radio Advert.


Do you feel the radio advert is on topic? If not why?


100% of our Audience said 'Yes' that our Radio Advert is on topic, here is their reasons why:

  • "Yes, straight to the point"
  • "Yes, obesity"

0% of our Audience said 'No' that our Radio Advert is not on topic.


After listening to the radio advert, is there any feedback you would like to give us to improve it?


40% of our Audience wanted to give us feedback, here is the feedback that they decided to give us:

  • "More inflection in the voice needed in place but otherwise nothing."
  • "Yes, make the backing music lower"

The rest of our audience decided there was no feedback they needed/wanted to give.

Out of 10. what would you rate our advert? 1 being lowest.

100% of our Audience gave our Radio Advert a rating of 8+

0% of our Audience gave our Radio Advert a rating below 8.

After listening to our radio advert, can you tell us what channel, day and time

the documentary is on?

40% of our Audience mangaged to remember the correct channel, day and time that our documentary is on.

60% of our Audience could not remember the correct channel, day or time that our documentary is on.

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