Advertisement Analysis

The title 'Living Large in the UK' is written in teenage bubble writing to help connect this to our target audience of 16-21. Also, the writing looks cartoonish, which merges well with the cartoon woman in the shape of a couch.

The phrase 'A film that's LARGER than life' is a play on words to the phrase 'This person is larger than life' which means "This is a person that is very optimistic, happy and has a high class/priced lifestyle, somewhat larger than life". However , we emphasize the word LARGER, which relates to our documentary of large obese people, which is funny... The phrase that is. This converts into Ironic humour, as the person who the phrase is directed at is very obese and looks like a couch. Being in the shape of a couch also represents that she is very lazy, as couches are stereotyped for people to laze about on and watch TV. Hence the reason for the phrase 'Couch Potato'.

Putting in humour, Ironic or otherwise, helps lighten the controversial subject. As obesity is a very serious growing problem, it would put people of our Target Audience of the subject, as we have added in humour it appeals more to our Target Audience because it makes the subject of obesity seem less serious. We also combine this with a blue and white background, to make the advertisement have a calm atmosphere compared to having more alarming colours like Red or strangely darkened Orange...

The crown on top of the lady's head represents that she has eaten so much Burger King that she has been crowned queen, which is serious and funny. It is serious because to eat so much food you are crowned for it, must be a big health risk. It also shows that fast food restaurants, such as Burger King in this example, have dominated the minds of today's society.

The British flag which is on the lady's bra, portrays that obesity has settled in the UK, and that the documentary is based in the UK, which is enforced by the title '... in the UK'.

The five stars shown at the bottom of the advertisement, represents that this is a very good documentary worthy of A*... Also, the critic being the Daily Mail shows that the documentary has been viewed and rated by reliable and respectable news agent critics, instead of being by the Sun for example, which would degrade the documentary as the Sun are interested in fully bais one sided stories/documentaries.