radio evaluation questions

Did we approach the radio advert in the right way?

is there any point in the radio advert that you can not hear or understand properly?

after listening to the radio advert would you want to watch the documentary?

do you feel the radio advert is on topic? if not why?

after listening to the radio advert, is there any feedback you would like to give us to improve it?

out of 10. what would you rate our advert? 1 being lowest.

After listening to our radio advert, can you tell us what channel, day and time the documentary is on?

These questions will be used to receive feedback for our radio advert.

Results from our Audience Feedback:

Can you relate to this documentary?

75% of our Audience said 'Yes' they can relate to our documentary, here is audience's reasons why:

• "Yes, as obesity is all over the News. Also, being at School I see various people of all sizes"
• "Because when I was younger I was fat"
• "Because obesity is very common"
• "It uses different images and opinions describing how it's not needed to get fat and how you can prevent it"

25% of our Audience said 'No' they cannot relate to our documentary, this is their reasons why:

• "My family and myself are not obese"
• "Never had fat people in my family nor friends"

Our target audience was between the ages of 16-21, do you feel we have targeted this group successfully? Please Explain.

92% of our Audience said 'Yes' that have targeted our intended group successfully, here is their reasons why:

• "Yes, I think the humor used would keep them interested"
• "Yes, because the documentary was about young people in that age group"
• "Yes, because most teens between 16-21 are over weight"
• "Yes, because it's mainly teenagers that are obese because of all the take aways"
• "Yes, because it is mostly teenagers that are over weight"
• "Yes, common trait in this age group resulting from lack of knowledge & information"
• "Yes, as the interviews were set in a school"
• "Yes, because a lot of people in it was 16 and over, but it's younger people who are effected more by fat"
• "Yes, because there were different views from those ages"
• "Yes, it is very suitable for these ages"
• "Yes, because the majority of people spoken to were in that age range"

8% of our Audience said 'No' that we did not successfully target our intended audience, here's their reason why:

• "No, it should be aimed at any age"

Do you feel we approached the subject in the right way?

100% of our Audience said 'Yes' that we approached the subject in the right way, here is their reasons why:

• "Yes, but aim your audience to be at all ages"

0% said 'No'.

Do you feel we need subtitles at any part of this documentary?

8% of our Audience said 'Yes' that we did need subtitles in our documentary, this is their reason why:

• "You might want to slow down some text"

92% of our Audience said 'No' that we did not need any subtitles in our documentary, this is their reasons why:

• "No, but the ones you have need to be slower"
• "Not necessarily - information is clear editing, group need to revisit ... and look at the main reason for producing purpose- is it to help those those suffering with obesity? Not established clearly."

Did the music contribute in a positive way?

100% of our Audience said that the music did contribute in a positive way, here is their reasons why:

• "Yes, because it explains the documentary"
• "Yes, as humor made the documentary more enjoyable"
• "Yes, very suitable"
• "Yes, it funny makes you want to watch more"
• "I think the music went well with the documentary"
• "It made it look more professional"
• "Yes, worked well in breaking up the sections"
• "Yes, I think that it related to the subject"
• "Yes, I think the music went well with the documentary"
• "Yes, topic is sensitive and could easily offend, the selection of a music that is up-tempered and lively detracts from the seriousness"
• "The music went with the overall point of the clip, so yes"

0% of the Audience said 'No'

Is there any part of the documentary you cannot hear or understand properly?

17% of our Audience said 'Yes' that they could not hear or understand a part of our documentary properly, here is their reasons why:

• "Yes, the teachers speaking after the black woman is too low"
• "Yes, reconsider editing unimportant information that was found out"

83% of our Audience said 'No' that they could hear everything well and understand everyone properly, here is their reasons why:

• "No, it all sounded good"

Did you have trouble understanding the statistics given?

25% of our Audience said 'Yes' that they had trouble understanding the statistics given, here is their reasons why:

• "Couldn't read them, too fast/too small"
• "To some extent"
• "When the statistics come up when we saw the McDonalds, tthe writing was a bit small"

75% of our audience said 'No' they had no trouble reading the statistics given, here's their reasons why:

• "No, it was all clear"

What do you think of our interviews? (Too long, too short, on point?)

42% of our Audience said that our interviews were to short, here's their reasons why:

• "Too short, they need to be longer to describing their opinion"
• "Too short, get more peoples points"
• "Too short, could use more explaining"
• "Some were a little short"
• "Too short, questions need to be meticulously selected to audience, reinforce purpose"

58% of our Audience said that our interviews were on point, here's their reasons why:

• "I think that most of the interviews were the right length"
• "I think the interviews were on point and of a good enough length"
• "On point & humorous"
• "The interviews were on point because they explained a lot"
• "The interviews were the right length"
• "Too much from Sue Balmer ect."

If you saw this on TV, would you want to watch the rest of it?

92% of our Audience said 'Yes' they would watch the rest of or documentary here's their reasons why:

• "Looks like we'd get insight into how to stay healthy"
• "Because it would be interesting to see what other people think of over weight people"
• "Yes, because I would like to know what happened next"
• "Because it was interesting and captured my interest"
• "Because I am interested in what other people's opinions are and how other people approach obesity"
• "Because obesity is very common in the world and people need to know what happens if they carry on"
• "Because it was interesting"
• "Because of the music"
• "Keeps me interested"
• "Because it intrigued me from the beginning, the information given made me want to find out more"
• "Eye catching, interest in the topic, music, interesting choice of topic, clips are humorous"

8% of our Audience said 'No' that they would not want to watch this documentary if they saw this clip, here's their reason why:

• "I'm not fat"

Do you think that our information is on topic throughout the documentary clip?

100% of our Audience said 'Yes' that our information is on topic throughout our documentary.

0% of our Audience said 'No'

Out of 10 (10 being, extremely good and 1 being extremely poor), how would you rate this documentary clip?

84% of our Audience rated our documentary with a 7 and above.

16% of our Audience rated our documentary with a 6 or below.

Here are the results: 9, 6, 7, 6, 7, 8, 8, 8, 9, 10, 8, 7,

After watching our documentary clip, is there any feedback that you would like to give to help improve our documentary?

50% of our Audience had additional feedback that they wished to give to us to help us improve our documentary, here is what they said:

• "Making interviews longer"
• "Use more people's opinions"
• "Slow down the text, sometimes I didn't read all of it"
• "Use more people's point of views"
• "Have more public opinions"
• "More variation of interviews, clips slow down subtitles (Information given), turn up teacher talking at the end"

50% of our Audience had no additional feedback that they wished to give us for our documentary.

Advertisement Analysis

The title 'Living Large in the UK' is written in teenage bubble writing to help connect this to our target audience of 16-21. Also, the writing looks cartoonish, which merges well with the cartoon woman in the shape of a couch.

The phrase 'A film that's LARGER than life' is a play on words to the phrase 'This person is larger than life' which means "This is a person that is very optimistic, happy and has a high class/priced lifestyle, somewhat larger than life". However , we emphasize the word LARGER, which relates to our documentary of large obese people, which is funny... The phrase that is. This converts into Ironic humour, as the person who the phrase is directed at is very obese and looks like a couch. Being in the shape of a couch also represents that she is very lazy, as couches are stereotyped for people to laze about on and watch TV. Hence the reason for the phrase 'Couch Potato'.

Putting in humour, Ironic or otherwise, helps lighten the controversial subject. As obesity is a very serious growing problem, it would put people of our Target Audience of the subject, as we have added in humour it appeals more to our Target Audience because it makes the subject of obesity seem less serious. We also combine this with a blue and white background, to make the advertisement have a calm atmosphere compared to having more alarming colours like Red or strangely darkened Orange...

The crown on top of the lady's head represents that she has eaten so much Burger King that she has been crowned queen, which is serious and funny. It is serious because to eat so much food you are crowned for it, must be a big health risk. It also shows that fast food restaurants, such as Burger King in this example, have dominated the minds of today's society.

The British flag which is on the lady's bra, portrays that obesity has settled in the UK, and that the documentary is based in the UK, which is enforced by the title '... in the UK'.

The five stars shown at the bottom of the advertisement, represents that this is a very good documentary worthy of A*... Also, the critic being the Daily Mail shows that the documentary has been viewed and rated by reliable and respectable news agent critics, instead of being by the Sun for example, which would degrade the documentary as the Sun are interested in fully bais one sided stories/documentaries.

Print Advert

Radio Advert.

Here you can see that we had created our radio script and have also created our radio advert. Today, one of our group members was unable to make it in so we created the radio based on this circumstance. Before we created the script, we had further done research on typical radio conventions. While compiling the research, we had found a vary of different radio advert examples on http://www.matrixradio.co.uk/advertexamples.htm.

The website we had found was a professional radio advert website which produces the advertisements for companies. On the website, they display a range of example adverts for different products. While listening to the adverts we found that most of the adverts range from 30 to 35 seconds. They also incorporated sound effects within the advert and also had a jingle to promote the product at the end.

After compiling the research, we then went on to create our radio advert. The first part of the radio advert was to create a scrpit. Before we finalised the scrpy, we ran through some ideas of wat we wanted to include into the script. We wanted to included sound effects and a jingle but during the process of creating the advert, we found that we could not find relavant sound effects for our advert. As for the jinlge, we did not include one in the end because we wanted to keep continuity in our advert with the music.

After we had constructed our radio scerpit, we then went on to make our radio advert using Garageband. Using this program was very easy to use. This is because the program uses a drag and drop function so adding music was easy. Recording the advert was also simple.

print advertisement placement

Print Advertisement Placement:

The print advertisement that we have created is going to be put into the Mertro and the Daily Star.


The reason why we have chosen to put our advertisement into the Metro is because the Metro is a very popular paper which is circulated onto the trains that students and adults take to work or school. Many of these are given our for free, therefore more people will see our advertisement compared to the Mail or Mirror which people would need to pay for. This is because when people are offered something for free it is highly unlikely that they'll decline, as we hardly ever get things for free.


The other Newspaper will be the Daily Star, the reason for this is because this paper is Mid ranged compared to other papers. It is not as intelectual as the Times or the Telegraph, and it is not as bias or rude as the Sun or Mirror. Which is the same as our documentary, our documentary is Mid ranged, as the subject we have chosen cannot support both sides of the arguement. Also, many of Star's readers would already be interested in our advertisement because the Star target's the specific audience that we are aiming which would make the Star's readers be interested in our documentary as they are used to reading subjects which are mid ranged and possibly similar plot to our own documentary.

Poster Annotation & Poster Creating

Today we went into a booked room so that we could create our print advertisement and also create an anottated sheet with our inspirarion documentary, Supersize me. In the image shown you can see one of my work members creating the poster advertisement for our documentary, Living Large In The U.K. To create this poster, Chris used photoshop. We all decided that Chris should create the poster, with our input because he previously stated he had an understanding of the software where as Jordan and Tom did not know how to use the software in any way.

Radio Advert

The script that we have used:

Jordan:

Did you know that 24% of you aged 16 and over are obese.

Is fat something your struggling with?

Many of us are either struggling with obesity or know someone who is…

Chris:

BBC 3 presents Living Large in the UK, a new documentary that tries to discover why the nation is getting bigger…

As a famous man once said: “It’s simple. Eat Less, Move More.” But is it simple?

Break out of this Fat-istic and watch Living Large in the UK Monday BBC 3 at 11pm

Jordan - Using A Camera

Here we can see Jordan using one of the many technologies they learned to use throughout the process of creating their documentary. Here we can also see that he is using a tri-pod. This piece of technology was completely new to him. So while completing the footage, Jordan has learnt how hold the camera steady using the tri-pod, and how to focus the camera on in a set position. This was a crucial aspect of completing our documentary as Jordan needed to be able to maintain a steady shot while interviewing participants and the capturing establishing shots used.