These are our Storyboards we created for our Documentary.

Group Pitch

Obesity

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questionnaire for target audience

To get information on our target audience we created a questionnaire so we would have a good understanding of who would be most effected by our Documentary. For example, using the questionnaire we found that XX% of people think that The Parents are to blame for young people's obesity.This is the questionnaire that we used:

Research Into Similar Products.

Supersize Me

Morgan Spurlock has decided to show their audience the effects of what happens to the human body (when they are in perfect health), when they eat an unhealthy proportion of fast food. Then surprisingly, we find out that eating McDonalds day & night is apparently bad for you. We plan to give a similar effect to our audience by showing the end result, of what Spurlock showed his audience in Supersize Me. However, in our documentary we are going to take it one step further there by showing the effects of obesity and showing comparisons with people’s views on both obesity & views on how to stay healthy.

The humour effects used in Supersize Me is the use of satire, for example, the advertisement poster, where he has got an outrageous amount of chips in his mouth at once with the look of shock on his face, with a caption underneath saying “A Film of Epic Portions”. The fact that he has put all of these chips in his mouth and then looks shocked about it brings in a Ironic humour to his documentary.

In the first 58 seconds of our documentary we will be putting in disgusting images of people eating fast food combined with a parody song of the Michael Jackson ‘Beat It’, called: ‘Eat it’ by Weird Al. We have achieved a ironic humour out of a very serious situation by combining these two elements.

Spurlock had various interviews with Nutritionists, Doctors, Nurses & others in a medical profession. In our documentary, we unfortunately could not get interviews with the various people that Spurlock got interviews with. However, we managed to get the views of the Public, teachers from a Sports College and a Fitness Instructor. Also, by interviewing people who do not have a professional background into the subject we have given it an open & less bias take on the Documentary by showing that anyone’s view can be valid.

Obesity in the U.K

What is your USP?






Our documentary is about obesity. Our aim is to find out how and why so many young people in the UK are becoming obese. This subject concerns many people as the general public are concerned about their image and they are aware that obesity is a pandemic. Our documentaries' subject may have been touched upon in previous documentaries but we are looking to make it as unique as possible by interviewing not only the victims of the issue but also the individuals who are trying to help ease the situation.


What type of documentary is it?

Our documentary will aim to use a mix of the different modes within documentary.
One of the types will shall aim to use is expository mode. We will use this mode by adding commentary into our footage. This will act as the voice of god throughout the documentary. We shall also be using the performative mode. This is because we will aim to interact with the participants by asking them question about the situation so that we can hear their views and opinions on the matter.


What documentary inspired you?

The documentaries that inspired us are the documentaries 'Super-size me' by Morgan Spurlock and 'Who Made Me Fat' by Becca Wilcox. These documentaries inspired because they too touched upon the situation of obesity. Both these documentaries where aired the the U.K, 'Super-size me' was broadcasted on Channel 4 and 'Who Made Me Fat' was broadcasted on BBC Three. The channel BBC Three and Channel 4 are both known for the controversial subjects they touch upon on their documentaries so we are trying to attain the same but also to educate are audiences.


Is it viable




The documentary is highly feasible, this is because we are able to access different items which will help us create our documentary. For example, access to a sports based secondary school (Lea Valley High School), fitness instructors, sufferers of obesity and the general public.


What locations will you use?

We intend to use a wide range of different locations in our documentary. Such locations that will be used are high streets, gyms, fast-food restaurants and a school. High streets such as Enfield Town would be used for interaction with the public. Fast-food restaurants will be used to show the reality of how easy it is to purchase fast-foods. The school has been chosen due to healthier food scheme which has been put in place. The school also has successful football, basketball and netball teams which may be an element we use within our documentary.



Who have you approached for interviews?

We have asked the Headteacher of Lea Valley High School, Ms J Cullen, to take part in an interview and we also have Me Bennett who is a personal fitness instructor, nutrition's advisor and expert karate trainer. As well as using these individuals, we will also be the general public and asking for their opinions.


What further research will be required in order to be well informed?

To make sure that we have sufficient research, we shall be looking into the facts of obesity. These facts can be required from the NHS website. We shall be also producing a questionnaire to members of the Sixth Form to hear their views.


How will the 5 minute fit into the larger whole?

Our documentary will fit because of the increasing rate of obesity. Advertisements such as Change 4 Life have now been shown on TV on a regular basis, so there is obviously a call for concern of health in the UK.




Who is your target audience?

Our target audience ranges from 15 to 21 year old males and females. This is because we fell that these ages are most likely to be subjects of obesity.

Why would C4 or another channel want to commission this documentary?

The reason C4 or any other channel commission this, is due to the subject that we are researching. This may been seen as a very controversial subject and do to Channel 4's documentaries mainly being controversial, we feel this would be suitable for them to commission. As stated earlier, channels' have been advertising for the UK to get healthy so our documentary would look into what certain individuals do to not become obese.

Is there a global market for your documentary?

There defiantly a global market for our documentary. It is not just effecting the UK but the entire world. Different countries and continents will also have the some sort of the condition effecting them. Another reason why there is a global market for our documentary s due to the globalization of fast-food. Fast-food is widely accessible in many continents such McDonald's, so this would effect the everyone and other parts of the world may take interest in the documentary.